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Best Brazilian Wax Inc. (BBWax) opened in San Francisco in 2012, providing women with the best Brazilian wax experience of their lives, and setting a new standard for high-quality hair removal. Designed from a desire to inspire women and dedicated to be the best, BBWax is proudly woman-owned and women-operated small business by capable and caring professionals.
BBWax delivers a chic, clean, and comfortable environment for the unique waxing technique created by owner Carla Martins.  Her exclusive method incorporates speed waxing and breathing to minimize discomfort, utilizes the finest soft wax for sensitive skin, and includes extreme attention to detail.  Our licensed estheticians complete an training course in BBWax theory and technique.  Our team commits to high standards of hygiene by wearing gloves, sanitizing the bed after each session, and never re-using any tools.

Unique technique, extensive experience, result-driven service, and genuine care set BBWax apart.  We invite you to experience the BBWax difference!

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Born and raised on an island in Southern Brazil, Carla Martins graduated with a degree in Social Sciences from the Federal University of Santa Catarina in Florianópolis. Carla's love of fashion and beauty took her career in new directions, and she earned a professional degree in Cosmetology in 2007.  Upon moving to the US, she saw the need for Brazilian-style hair removal performed in a timely yet extremely thorough manner to achieve the most effective results with the least discomfort. Receiving her California licensing, she opened BBWax with the goal to inspire women to discover their natural beauty.  BBWAx is Carla's dream that became reality.



Growing up on the Northern California coast, Soleia Lafaye has always been passionate about beauty and service. She graduated from Cinta Aveda Institute, specializing in Esthetics. After training on Brazilian wax theory and technique with Carla Martins, Soleia became a BBWax specialist in 2015.  Soleia prides herself on helping clients feel cared-for and comfortable; her clients, in turn, appreciate her quick yet gentle method. Soleia enjoys incorporating health and natural medicine into the world of beauty. She loves to travel, be in nature, do yoga, and hang out with animals (especially cats).